Animator for Abortion Care Online Modules: Request for Proposals (RFP)

Home » Animator for Abortion Care Online Modules: Request for Proposals (RFP)

A. Introduction and Project Overview

The Canadian Association of Schools of Nursing (CASN) is seeking an animator to create five (5) animated scenarios for use in online abortion care modules. The animator will be responsible for visual design, character animation, and final production. Deliverables must be compatible with Articulate Rise 360 and provided as high-quality MP4 video files (H.264), suitable for web-based learning.

Interested bidders must submit a proposal in PDF format to Lois Ifekwe (lifekwe@casn.ca) no later than Friday, March 20, 2026, at 11:59 p.m. ET. See Section H. Proposal Requirements for further details.

Questions regarding this RFP must be submitted via email to lifekwe@casn.ca no later than Monday, March 16, 2026, at 11:59 p.m. ET. Written responses to all questions will be provided within 2 business days after their receipt.

Proposals will be evaluated based on the evaluation criteria outlined in this RFP. CASN reserves the right not to award a contract and may negotiate with any bidder(s) for related scope or services. All bidders will be informed of the results of the evaluation process.

B.   Background

In 2023, CASN received project funding to develop Entry-to-Practice Abortion Care Competencies for Undergraduate Nursing and Nurse Practitioner Education in Canada to provide guidance to schools of nursing to increase abortion care content in curricula. This project was a component of the Contraception and Abortion Research Team (CART) Access Project: Advancing access to abortion for underserved populations through tools for healthcare professionals and people seeking care, which has been funded by Health Canada. In 2025, CASN received project funding to develop online modules that support the integration of abortion care, sexual health, and reproductive care content into nursing education, aligning with the CASN entry-to-practice competencies for registered nurses and nurse practitioners. Over the last 12 months, CASN has been working with subject matter experts to create content for the modules, which will be housed in Rise 360.

C.  Scope of Work

The animator will be responsible for the following:

  1. Development
    • Transforming provided scripts into fully animated scenarios in English and French.
    • Designing characters, environments, and visual elements appropriate for Canadian post-secondary nursing education and nursing practice.
    • Ensuring a respectful, non-stereotyping, and non-stigmatizing approach to sensitive content related to abortion care.
    • Maintaining design and style consistency across the five (5) scenarios.
  1. Animation
    • Producing five (5) animated videos varying in length from approximately 2 to 8 minutes.
    • Using a preferred 2D animation style (non-photorealistic).
    • Including voiceover narration in English and French (scripts to be provided by CASN).
  1. Accessibility
    • Adding closed captions for all spoken audio in English and French (caption text and audio to be supplied by CASN).
    • Ensuring visuals adhere to accessibility best practices and Web Content Accessibility Guidelines (WCAG), including but not limited to:
      1. Pause, Stop, Hide functionality (WCAG 2.2.2)
      2. Clear contrast and limited flashing (WCAG 2.3.1)
      3. Appropriate alt text
      4. Easy-to-read caption text
  1. Revisions
    • Providing an initial storyboard with sample characters and scenes for review.
    • Including up to two (2) rounds of animation revisions per scenario.

CASN will be responsible for the following:

  • Providing finalized scripts and all text content for each scenario in English and French.
  • Supplying descriptions of scenarios, characters, and scenes.
  • Reviewing content and providing feedback within agreed-upon timelines.
  • Uploading the final animation files into Rise 360.

D. Technical Specifications

The final deliverables must be fully compatible with Rise 360.

  • Video format: MP4
  • Resolution: 1080p (1920 × 1080 pixels)
  • Frame rate: 30 fps
  • Aspect ratio: 16:9 (widescreen)
  • Audio: High-quality (16-bit WAV/AIFF at 22–44 kHz)
  • File size: 2–10 MB per video, optimized for web delivery
  • Caption files: SRT or VTT
  • Source files: Editable source animation files

E.   Ownership and Usage Rights

All final deliverables—including but not limited to written materials, visuals, designs, digital files, and any related assets—will become the property of CASN upon completion and payment. The creator will assign to CASN all rights, title, and interest in the deliverables, including full rights for worldwide, perpetual educational use, reproduction, modification, adaptation, publication, and distribution across all current and future CASN platforms and media. The creator warrants that the deliverables are original and free of third‑party restrictions and agrees to obtain permissions for any third‑party materials included.

F.   Budget

The total budget for the animation is C$9,000 (including HST). 25% of the total contract amount will be paid upon signing the contract, and the balance of the contract will be paid upon submission of the final deliverables.

G. Timeline

The work will occur between April 6 and July 3, 2026.

  1. Proposal deadline: March 20, 2026
  2. Project start date: April 6, 2026
  3. Initial concepts/storyboarding: April 20, 2026
  4. First draft animations: May 18, 2026
  5. First draft review and revisions: May 19 to June 19, 2026
  6. Submission of final content: July 3, 2026

Contracts will be awarded to the selected bidders before the end of March 2026. Interested candidates must be able to meet the project timelines.

H. Proposal Requirements

Interested bidders must submit a proposal that includes the following:

  • A description of relevant work experience (e.g., animations for e-learning content, particularly for health education).
  • Examples of similar scenario-based animations.
  • Demonstrated familiarity with Articulate 360 and the Rise 360 platform.
  • A description of the proposed approach and confirmation of ability to meet the project timelines.
  • Acknowledgement of the project budget and clear pricing that does not exceed C$9,000 (including HST).
  • Proposal page limit of five (5) pages.

Please note:

  • A description of each scenario to support proposal development is available in Appendix A.
  • This work will be completed remotely, so we welcome applications from across Canada.
  • CASN is committed to equity and diversity and welcomes applications of bidders with diverse gender identities and expressions, sexual orientations, Indigenous identities, racialized identities, and disabilities and/or neurodivergences.

I. Evaluation Criteria (Scoring Breakdown)

  • Technical quality of animation samples – 30%
  • Experience with e‑learning or health‑related content – 25%
  • Understanding of project and approach – 25%
  • Budget clarity and feasibility – 10%
  • Timeline feasibility – 10%

J. Conflict of Interest and Confidentiality

  • Bidders must disclose any potential conflicts of interest.
  • Materials provided by CASN (scripts, descriptions) must be kept confidential.

Appendix A. Animated Scenario Descriptions

Scenario 1:

  • Setting: Doctor’s office
  • Characters: 1 nurse, 1 client
  • Description: This scenario depicts a conversation between a nurse and a client that contrasts a trauma-informed communication approach with examples of coercive communication.

Scenario 2:

  • Format: Still-frame images of elements within a clinical setting that affect privacy and confidentiality (e.g. clinical hallway, computer/access to information, sound-proofed rooms, secure messaging/texting systems).
  • Characters: 1 nurse
  • Description: This scenario illustrates how to maintain privacy and confidentiality in clinical environments by highlighting environmental and procedural considerations.

Scenario 3:

  • Visuals: Three images—a procedure room for cervical preparation, emergency tray for complications, anesthesia set-up—with items visually highlighted as they are referenced in the narration.
  • Characters: None shown (voiceover only)
  • Description: This scenario demonstrates the process of preparing for an abortion procedure, focusing on equipment, room set-up, and key clinical elements.

Scenario 4:

  • Visuals: Three images of a client displaying symptoms of different complications while receiving an abortion.
  • Characters: 1 client
  • Description: This scenario demonstrates how to recognize and treat complications that may arise during an abortion procedure.

Scenario 5:

  • Settings (6 total):
    • Room with calendar on wall (three scenes: start, after Clinic 1, after Clinic 2)
    • Desk in a medical setting
    • Another clinical setting
    • Airport/airline counter
    • City street setting
    • Recovery room
  • Characters: 2 medical administrators, 1 client, 1 airline attendant
  • Description: This scenario follows a client who must travel a long distance by airplane to access abortion care. The client visits a clinic, receives an ultrasound requisition, and speaks with a travel coordinator. They then travel through the airport, fly to another city, access abortion services (procedure not shown), and are later depicted in a recovery room. The purpose of this scenario is to illustrate the systemic complexities and challenges faced by individuals in rural communities where procedural abortion services are not locally accessible.